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> Fetch the complete knowledge base index at: https://help.avada.io/sitemap.xml
> Use this file to discover available pages before exploring further.
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# How to create Customers' Birthday Celebration?

In this article, you will be guided to create automated customer birthday emails. You can send customers discount codes in email as a gift.

# Step 1: Select workflow event and preset

In your app, select **Automation > New workflow**


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_1v3bmyb.png)

Next, tick **Special Occasions** and select the preset of **Customer Birthday** event


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_1eg42y5.png)

A preview of the workflow will be displayed. Select **Next** to edit the workflow.

![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_ktv880.png)

If you don't want to use the preset, you can create a new event by: Select **Blank > Customer Birthday > Next**


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_1t2102x.png)


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_1qiaktb.png)


# Step 2: Edit workflow

At **Start event**, you can choose to start on or before the customer's birthday.

For **before customer's birthday**, you need to fill in information for day(s) before, Hour, Minute and Timezone. Example: day(s) before = 7. Emails will be automatically sent to customers 7 days before their birthday at the time of day entered at Hour, Minute and Timezone.


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_1vvcdtb.png)

For **at customer's birthday** you need to fill in the information for Hour, Minute and Timezone. Emails will be automatically sent to customers on their birthday with the time of day entered at Hour, Minute and Timezone.


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_9p9tpg.png)

For workflows, you can add items from Workflow Elements to the flow.


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_1igs1dn.png)

To edit each item, select them at the workflow and the right side of the screen will display a popup for you to edit. Here are detailed instructions for each item:

* [Email](https://avada.crisp.help/en/article/how-to-edit-an-email-in-automation-workflow-18f1xm9/)
* [SMS](How to send SMS Automation in AVADA Email Marketing?)
* [Wait Time & Certain Time](https://avada.crisp.help/en/article/how-to-configure-wait-timecertain-time-on-an-automation-workflow-ake7ry/)
* [Yes/No Splits](https://help.avada.io/help/how-to-add-yes-no-split-to-automation-campaign/)
* [Multiple Splits](https://help.avada.io/help/how-to-add-multiple-splits-to-avada-automation-workflow/)
* [A/B Testing](https://avada.crisp.help/en/article/how-to-set-up-ab-testing-split-in-automation-workflows-w2ttax/)
* [Exit](https://avada.crisp.help/en/article/how-to-use-exit-event-in-automation-workflows-nmr40a/)
* [Update contacts attributes](https://avada.crisp.help/en/article/how-to-add-update-customer-data-into-automation-workflow-1jrbs06/)

# Step 3: Ready

After creating the workflow, select Next and fill in the information for your workflow.
Select **Launch** > Select **Keep draft** to save the draft, or select **Go live now** to get the workflow working right away.


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_146w428.png)


![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/image_54bd9d.png)