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# How to use Smart Sending and set Quiet Hours

Optimizing sending time helps you maximize open and click rate, which leads to higher revenue.
In this article, we will guide you on how to use Smart Sending and  Quite Hours function in AVADA Email Marketing to  achieve  better sending result and revenue

**Please note that   Smart Sending and  Quite Hours  are only available for SMS**


### I/ Smart Sending

###### 1. Why you should use Smart Sending ?

* Smart sending makes sure you do not send too many messages to a customer in a period of time. It is available for all SMS campaigns and SMS messages in marketing automation.

*  It will not apply to messages in transactional automation such as Order Confirmation, Shipping Confirmation, Refund Confirmation and Abandoned Cart message without coupon. You can choose whether to use it or not in each message and campaign.

###### 2.  How to use it?

* **Step 1**: Access SMS settings

To use Smart Sending, please access **Settings > SMS > Smart Sending**

![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/xsqzfgv-1_13628kj.png)

* **Step 2**: Configure Smart Sending time

 **Enter the number of hours to the required field**. Campaign will not be sent to customes who  has recieved  a message in the given period

![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/tttttttt_rn9qjs.png)


### II/ Quiet hours

###### 1. Why you should use Quiet Hours?

* It’s often said that the most effective marketing strategy for brands is to reach the right customer, in the right channel, at the right time. Using Quiet Hours, you can  is a great way to ensure appropriately timed communication with your leads. That definitely helps you boost your campaign performance.

* You can set  set a window of time to ensure  that  all the SMS message will stop sending and will continue sending after quite hours is over.

###### 2.  How to use it?

* Quiet Hours is already enabled and  Quiet Hours is from 11:00 PM to 07:00 AM the next day on your selected timezone by default.

* Customize Quiet Hours

- You can toggle this button to customize Quite Hours period as you wish

![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/nrpc7ht_osji81.png)

- Please  **select the quite period** ( From - To) and **timezone if you want to set quite hours set according to the time zone you have listed in your Company Information**

- Quite Hours can be also configured based on customer timezone

![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c890800/t_16693qc.png)

* Do not forget to hit Save button and complete your settings


###  Conclusion

Using Smart Sending and  Quiet Hours strategically helps you increase open rate and revenue. 

If you have any question, please do not hesitate to reach out to our support team at Livechat or email us at help@avada.io