1. What does the Reputation Number Indicate?
The reputation number indicates the quality of the email being sent from your account. Improving your account’s reputation will improve your account’s delivery and vice versa.
You will get a warning if your reputation number goes below a specific percent.
If you use the AVADA server, custom email senders, or custom domain senders, you can contact us to get detailed metrics of your reputation.
2. What Factors Impact the Reputation Number? How can I Improve My Reputation?
Several factors negatively impact your account reputation, including:
These are generated when the recipient reports your email as Spam or Junk. Complaints lower your reputation significantly.
Detect and remove complaints from sending lists.
Only send emails to recently subscribed addresses.
Send subscription confirmation emails to new subscribers.
Place clear working Unsubscribe links in your emails.
Get more expert tips to:
2.2. Invalid Addresses
These are email addresses that are no longer used, have been deleted, or no longer exist. Sending emails to invalid addresses can cause your email to get blocked and blacklisted.
Check your email log activities, find and remove invalid email addresses
If you use the AVADA server, custom email senders, or custom domain senders, you can contact us to get a list of bounced emails.
2.3. Content Analysis
Your email content will be analyzed using Spam Assassin, which is an industry-standard spam analysis tool.
Test different layouts and word usage.
Do not use all caps, exclamation marks, and red fonts.
Do not attach files in your emails
Another way to increase your reputation number is to improve factors that have positive effects.
2.4. Open Rate
2.5. Click Rate
You can find helpful guides to improve these metrics here: