Articles on: SMS/WhatsApp

How to use Smart Sending and set Quiet Hours

Optimizing sending time helps you maximize open and click rate, which leads to higher revenue.
In this article, we will guide you on how to use Smart Sending and Quite Hours function in AVADA Email Marketing to achieve better sending result and revenue

Please note that Smart Sending and Quite Hours are only available for SMS

I/ Smart Sending

1. Why you should use Smart Sending ?

Smart sending makes sure you do not send too many messages to a customer in a period of time. It is available for all SMS campaigns and SMS messages in marketing automation.

It will not apply to messages in transactional automation such as Order Confirmation, Shipping Confirmation, Refund Confirmation and Abandoned Cart message without coupon. You can choose whether to use it or not in each message and campaign.

2. How to use it?

Step 1: Access SMS settings

To use Smart Sending, please access Settings > SMS > Smart Sending

Step 2: Configure Smart Sending time

Enter the number of hours to the required field. Campaign will not be sent to customes who has recieved a message in the given period

II/ Quiet hours

1. Why you should use Quiet Hours?

It’s often said that the most effective marketing strategy for brands is to reach the right customer, in the right channel, at the right time. Using Quiet Hours, you can is a great way to ensure appropriately timed communication with your leads. That definitely helps you boost your campaign performance.

You can set set a window of time to ensure that all the SMS message will stop sending and will continue sending after quite hours is over.

2. How to use it?

Quiet Hours is already enabled and Quiet Hours is from 11:00 PM to 07:00 AM the next day on your selected timezone by default.

Customize Quiet Hours

- You can toggle this button to customize Quite Hours period as you wish

- Please select the quite period ( From - To) and timezone if you want to set quite hours set according to the time zone you have listed in your Company Information

- Quite Hours can be also configured based on customer timezone

Do not forget to hit Save button and complete your settings


Using Smart Sending and Quiet Hours strategically helps you increase open rate and revenue.

If you have any question, please do not hesitate to reach out to our support team at Livechat or email us at

Updated on: 21/12/2021

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