Question 1

How to set up separate senders for Marketing & Transactional Emails

Accepted Answer

There are two types of emails that you usually send to customers: Transactional Emails and Marketing Emails (or Promotional Emails). Each type of email has different contents, purposes and number of email sends in a certain period of time. So in this article we will learn about these two types of email, why we need a separate sender for each type of email and how to set up those senders in AVADA.

Distinguish 2 types of emails

Transactional Emails

These are emails with personalized content for each recipient.
Usually sent after a customer has taken a specific action on the store such as sign up, view products, purchase…
The main purpose is to maintain the existing relationship between the customer and the store.
Transactional emails often have the highest send-to-inbox chances and should be delivered to the customer as soon as possible because they often contain content related to the customer's store activity.
The number of transactional emails sent out at once will usually be lower than Marketing Email
Example: Order, Receipt or Shipment Confirmation; Welcome emails, Social Channel Invitations, Store Updates, etc.

Marketing Emails

These are emails containing marketing and promotional content.
Usually sent in bulk to a certain customer segment.
The main purpose is to encourage customers to take actions such as view new product, purchase, download information, etc.
Example: Promotional or Sale Email, Newsletter, Email Digest

Why should we

Question 2

Integrate with Magento 2

Accepted Answer

Magento is the most common platform for SMEs. AVADA is a part of Mageplaza company and Mageplaza has been developed this extension that helps integrate AVADA Email Marketing with Magento 2.

Today I will show you how to integrate AVADA Email Marketing with Magento 2 step by step.

Now it's time to get started.

Step 1: Register account

Go to AVADA Dashboard to register an account.

If you have an account already, you can skip this step.

Step 2: Install the integration module

There are 2 methods to install this module.

1. Install via composer (recommend)

Run the following command in Magento 2 root folder:

composer require mageplaza/module-smtp
php bin/magento setup:upgrade
php bin/magento setup:static-content:deploy

2. Install from the .zip package file

Download the module here, read installation guide here.

Step 3: Setup API Key

Go to AVADA Dashboard > My Profile (on the top right) > Manage Keys

Copy App ID and Secret key

![](https://storage.crisp.chat/users/helpdesk/website/b66870a37c89080

Question 3

Integrate with Shopify

Accepted Answer

It is never easier to integrate AVADA Email Marketing with Shopify platform. With few clicks you can install AVADA email marketing in your shop dashboard. Let's go!

Step 1: Go to app store

App listing at Shopify app store.

Step 2: Install app

Click Add app to install

Shopify will ask you to login your account, then go to step 3.

Step 3: Authorize permission

Click Install app to authorize the app permission.

Step 4: Go to AVADA Dashboard

Congrats! and welcome to AVADA Email Marketing Dashboard

Question 4

Add your own domain & Verify domain

Accepted Answer

AVADA supports 3 ways to add a verified sender:

Add your custom sender
Verify your business domain and use a sender with it
Set up custom SMTP to send email via your SMTP service

In this article, you will learn about method number 2: Verify your business domain and use a sender with it This is the most recommended way to completely white-label your emails with your own domain and improves your delivery.

You can watch the video guide below and also see our text guide underneath.

${youtube}Verify domain

Step 1: Add a new domain

From AVADA Dashboard, go to Settings > Emails

Click Add domain at Step 2 Verify domains

Then enter your business domain. Notice: Not include http/www (or https) Click Add to add that domain.

Step 2: Verify domain

After you add the domain successfully, there is a popup to guide you on verifying it in your domain provider.

Step 2.1: Click Verify

This DNS record will show like this screenshot. You need to copy the information into your domain provider's dashboard.

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Question 5

How to configure Email Settings

Accepted Answer

Before you can send out any campaign in AVADA, you need to have a verified sender. You have three ways to add a sender:

Add your custom sender under AVADA domain to send your emails
Add your domain and use a sender belong to your domain
Send email via custom SMTP

In this guide, we will walk you through three step in Email setting. From the App Dashboard, go to Settings > Email

Step 1: Add sender

1.1 Add sender

Click Add sender button at Step 1

1.2 Verify email

Next, enter your Sender Email and Sender Name, then click the Verify button.

An email will be sent to your mailbox. Click on the link included in that email to confirm your email is a valid email address at a domain that belongs to you.

You will see a notification like this screenshot. Click "Back to settings" to go back to the app setting and complete the sender setting.

1.3 Check result

Back to the App Setting, you will see this success message. Your custom sender is added s

Question 6

How to create Abandoned Checkout Workflow

Accepted Answer

In this article, you will be guided on how to create an Abandoned Checkout Workflow in AVADA. Let's get start!

How does Abandoned Checkout workflow work?

When your visitors add items to cart and go to checkout page, the workflow will trigger them if:

They leave their information (email, shipping address) then drop the checkout there
They login to their account before checkout

Notice:

After 10 minutes that your customers abandoned checkout, then they will be recorded as Recoverable cart and enter the workflow.
Only new customers will be triggered (Automation cannot trigger your past abandoned checkouts). But you can send emails to your past abandoned checkout customers manually in our app. (see guide here).

How to create the Abandoned Checkout workflow?

You can view our video guide below or follow the text guide under the video:

${youtube}How to create Abandoned Cart Emails

Step 1. Select workflow event and preset

Go to Automation > New workflow

It will open the section to select event and preset:

Select event: Abandoned Checkout
Select preset (prebuilt workflow), it will show preview of the select workflow

![](

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