Articles on: SMS/WhatsApp

Where is AVADA SMS supported

Supported sender number

Sender number in AVADA is US number. We provide users a default US number as sender number. You can buy another number if you want. See guide here.

Supported Recipient Countries

AVADA can send SMS to almost every countries globally. Some countries can show Alpha Numeric Sender ID, some does not support. (For example, you want to Show the sender name of your SMS is your store name.) You can check it here.

Check the cost of SMS based on recipient country here.

About international SMS policies

It’s important to understand that SMS service and filter differs among the countries you send to. At the moment, we are working with the SMS wireless sender Twilio to process the service of AVADA SMS. However, before you sending to any country, we recommend you to review and abide by all laws, regulations, and industry guidelines for each country you intend to create an SMS campaign.

Here, I will highlight the regulations of some countries with frequent usage of SMS from AVADA users. See them below.

The United States SMS

The Telephone Consumer Protection Act (TCPA) and the recommendations of the Cellular Telecommunications Industry Association (CTIA) are the two main frameworks that apply to SMS marketing in the United States. When sending to a US phone number, you must adhere to the TCPA and CTIA rules, as well as all other applicable laws and regulations. Learn about SMS compliance laws in the United States by reading this article.

How to set up AVADA SMS compliant with TCPA/CTIA

To send an SMS or MMS message to any US phone number, you must first have specific permission.

It is highly advised that you include the following in your messages:

The name of your company or a way for recipients to quickly recognize your brand (such as your website address).
Instructions on how to unsubscribe from future mails.

Prohibited SMS and MMS content should not be included in your messages. If you do, your message will almost certainly be filtered by carriers, and it will never reach your intended recipients' messaging app (s).

Short codes in the United States can only send to US phone numbers. Use a toll-free number or request a separate short code if you want to send to other countries, such as Canada.


SMS messaging is governed by the General Data Protection Regulation (GDPR) in the United Kingdom. The majority of aspects of keeping, acquiring, and exploiting someone's personal data are covered by this rule. See how the UK GDPR affects SMS in this post.

You must include the following in communications to UK recipients:

Name or identification of the organization (e.g., a branded sender ID).
Link to unsubscribe and opt-out keywords if available.

Another aspect that is different in the UK is the SMS pricing. The costs of sending to UK recipients can be higher, so check your rate before sending to the UK.


The Canadian Anti-Spam Legislation (CASL) governs SMS marketing in Canada. CASL regulates the transmission of a variety of commercial electronic messages (CEMs), such as commercial emails, SMS/MMS messages, and social media communications.

To send an SMS or MMS message to any Canadian phone number using AVADA, you must obtain specific consent from recipients.

Text messages sent to Canadian receivers must include the following information:

Information about the message's sender and, if relevant, the person on whose behalf the message is sent.
Sender's contact information, including:
+ Name of the company
+ A valid postal address
+ For contacting your organization, provide an email address, phone number, or website address; your mailing address must be valid for at least 60 days after your message is sent.
Instructions on how to unsubscribe from future mails

Prohibited SMS and MMS Content should not be included in your messages. If you do, your message will almost certainly be filtered by carriers, and it will not reach your intended recipients' messaging app (s).

The followings are not available in Canada:
Alphanumeric SMS Sender ID
MMS (short message service) (regular or vanity)

Updated on: 28/08/2021

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