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How to add UTM tags for AVADA url?

UTM tags are added to URLs in AVADA message (that allow you to track the traffics to your website that AVADA bring to you.


Add UTM tags for Google Analytics tracking




  • UTM Source: Import the source content to allow you to track where the traffic is originating from. For example AVADA_newsletter, AVADA_automation, facebook, google….
  • UTM Medium: Import Medium content to track the type of traffic visitors originate from - cpc, email, social…
  • UTM Campaign: Enter a campaign name to effectively track which campaign your customer's traffic is coming from
  • UTM Content: Enter the content so that in case you have multiple links pointing to the same URL (such as an email with two CTA buttons), this code will help you track which link was clicked.
  • UTM Term: Enter keyword content to allow you to track keywords that website visitors


Add UTM for Automation


Step 1: Access the campaign workflow


From App Dashboard > Automation > Select the automation you want to add > Campaign workflow tab




Step 2: Edit UTM Email


Click email you want to add UTM tags > Check the option Add UTM tags for Google Analytics tracking




Edit UTM tags for emails:



After editing, press Save to save the configuration.


Step 3: Edit UTM for SMS


Similarly to email in Automation, you can click to a SMS message and add UTM for it:




Edit UTM tag for SMS:




After editing, press Save to save your configuration


Add UTM for Campaign


Step 1: Create new campaign


From App Dashboard > Campaign > Click New campaign > Select campaign type (Email, SMS, or Push Notification)



Step 2: Setup Campaign and go to Ready step




Step 3: Set up UTM tags


Check the option Add UTM tags for Google Analytics tracking. And complete the tags you want to set up.




Step 4: Complete the campaign


Click Finish and go live the campaign




View reports in Google Analytics


If you do not have a Google Analytics account, please see the instructions for creating and connecting to the Shopify Store here.


After connecting and setting up UTM in the app, when the customer clicks the link in the email or SMS, it will be saved in Google Analytics.


To view the report by Source/ Medium Go to Google Analytics > Acquisition > All Traffic > Source/ Medium





Click Source, Medium, Keyword to see the corresponding report


To view reports by campaign Google Analytics > Campaign > All Campaigns




Updated on: 15/09/2021

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