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Understanding Conversion Tracking

AVADA keeps track of conversions for each campaign and flow it sends out. This allows you to track the performance of your account's owned marketing channels. You'll discover what conversion tracking comprises, how to adjust tracking settings, and how to track emails and SMS in this guide.

How does AVADA track conversion

A conversion occurs when a recipient opened or clicked your message and subsequently takes another action that leads to your revenue increasing (such as placing an order). By default, the conversion period is 5 days.

For example, a conversion will be recorded for that email if someone clicks your weekly newsletter and then makes a purchase later that day.

There are a few things to keep in mind when it comes to conversion tracking with AVADA:

A last-touch attribution approach is used for conversion tracking. Only the most recent email clicked counts as a conversion. AVADA looks back in the timeline for an clicked email event to track conversions for product purchase events.

Conversions are only tracked if someone clicks on an email; if someone receives an email but does not click on it, no conversions are recorded.

When an email is received, the conversion period begins. Only follow-up actions that take place during the conversion period are taken into account. We carefully trace which events successfully triggered the conversion (a certain email or SMS).

When viewing analytics for your sends, it's critical to keep conversion tracking in mind. AVADA will not attribute conversions linked with that email that may occur in future days if you simply check analytics for a single day. To put it another way, querying specific days means you're giving campaigns less time to produce income, and your analysis won't offer you the full picture. Rather, we choose a longer duration that includes your conversion window.

Why we track conversions in this way?

Pixel-based conversion tracking is inherently unreliable. Conversion tracking that relies on pixel tracking, for example, would miss a conversion if someone clicks an email on their phone but makes a purchase later on their laptop. AVADA's conversion stats are more accurate because we use data from our API to calculate conversions.

You don't have to decide ahead of time the measure you'll use to track conversions. We automatically calculate conversion data for all campaigns and automations in your account in an easy to see way.

For example, an eCommerce company will likely focus on the amount of purchases made as a direct result of an email. You can see this conversion data on AVADA by viewing the number of customers that begin a checkout with the link inside (the clickthrough rate) after receiving an email. This allows you to compare the effectiveness of several campaigns across various performance metrics.

Where to see the conversion rate inside AVADA

There are several places that you can view the conversion rate inside AVADA. First, you can view it at the Overall Analytics board right at the dashboard.

For a more detailed report, you can click on Reports -> General and scroll down to see the Leaderboards for automation campaign with the converted percentage and the Email Metrics board for the converted percentage of each email inside the workflow.

Also, when clicking on Campaigns, you can view the conversion rate of a campaign right away on the outside.

There are many ways to view reports in AVADA as we highly focus on giving users the necessary data to maximize the app's potential. See the article below to learn more about reading reports in AVADA and where else you can find conversion tracking rate.

How to Read your Reports and learn

Why is there difference between Google Analytics and AVADA conversion tracking

Because Google Metrics uses pixel tracking and AVADA takes data straight from your database, the analytics between the two services are unlikely to match. Here are a few examples of when Google Analytics and other pixel-based monitoring systems fail to report a conversion:

A subscriber receives an email, clicks it, and instead of clicking on a link, visits your store and purchases something. AVADA knows they click your email, but Google Analytics doesn't.
A subscriber receives an email, reads it, and uses their phone to click the purchase link. They put off making their purchase until later, and they do so on their laptop rather than on their phone. Because they read and clicked the email on their phone rather than their laptop, Google Analytics does not register a conversion in this situation. AVADA keeps track of conversions by piecing together the customer's behavior and noting which emails they viewed prior to making a purchase.

We propose relying on AVADA's conversion metrics because of this basic difference.

Updated on: 26/02/2022

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