Overview

Signup forms are an excellent way to ask for information about your customers, direct them to a particular page on your website, give people location-specific information, and much more.

While creating your signup forms in AVADA, you are free to choose any of the layouts or change the design using any of the tools available in the editor. But don't forget that we also offer some advanced settings to enhance your signup form performance. You will find detailed information in this guide!

Advanced settings of AVADA signup form

You can find advanced settings of AVADA signup form in the 4th step of creating, after you:

- Choosing your signup form template

- Adjusting the design

- Editing the trigger



The advanced settings of AVADA signup form include:

- Re-engagement

- Email validation

- Tags

- Double opt-in

Now, let's explore each of them in detail!

Re-engagement

If someone is already on your subscriber list, they cannot sign up for this form. If it is exactly what you want, enable this setting.

If checked, a ready-made validation message, "You have already joined this campaign this email: {{ customer_email }}" will show as below. You can actually customize the message according to your preference.



Email validation

Email validation helps to check whether an email signed up on your website exists or not. This function is developed to prevent spam leads. However, as it is a beta function, not 100% email validation can be correct.

If checked, a ready-made validation message, "Email does not exist. Please enter a valid email." will show as below. AVADA lets you customize the message.



Tags

You can add tags for contacts collected from this form. Click the plus icon, then choose the tag you want. You can use an existing tag or create a new one. 



The Manage Tags section also enables you to implement these actions, as well as delete unwanted tags.



Double opt-in

Double opt-in happens when someone signs up via your form, then gets an email with a link to click to confirm that they want to get emails from you. This is also called a two-step email subscription. When double opt-in is enabled, subscribers must confirm, or they won't get your emails.

When you enable this setting in AVADA, a confirmation email will be sent to the customer when they subscribe. With the signup form with double opt-in enabled, the email collected will have the "Not Confirm" status. Not until the customer clicks to very in the confirmation email, will the status be changed to "Subscribed."

Once checked, you should click on the Let me configure button to customize:



You will then see 3 sections, including:

- Email: This lets you edit and preview the confirmation email.



- Toast: The toast will pop up to inform customers of the double opt-in process. You can also customize the content for toast here.



- Confirmation Page: The confirmation page will be shown after the customer clicks on the verification link in the confirmation email. You can customize the confirmation page here.



One huge benefit of using double opt-in is that you have a more engaged list. As subscribers have to confirm, you know that the people on your list really want to sign up. That should make them more responsive to your emails, and more likely to open and click. Since subscriber engagement is good for business, this is of huge importance.

Besides, confirmed subscribers are less likely to report your emails as spam. Too many spam reports can significantly affect your sender reputation and hurt email deliverability.

Using double opt-in is also a great way to keep your email list clean. The spammers who sometimes target single opt-in email lists won't get anywhere, because unless they use real email addresses, they will never get confirmation emails. And if they appear on spam blacklists, they won't get your emails at all.

Since all list members are confirmed, using double opt-in gives you much more accurate subscriber data. That means you don't need to worry about spending money on emailing people who aren't interested, and may not even be real.

Lastly, there is a long-term value in a list that is built on quality rather than quantity. And that is another huge benefit double opt-in delivers.
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