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How to set up Add-to-cart popup in AVADA?

Add-to-cart Popup is a popup shown after customers put their items into the cart and ask for customer email or phone.
The final purpose of the Add-to-cart Popup is:


  • Collect leads and follow up later
  • Send Abandoned Cart email/SMS to them if they do not leave their email at the checkout page.


Step 1: Select Add-to-cart Popup Template


To create the Add to cart popup campaign, you need to go to Form > Click Create




Select the type of Add-to-cart popup > Then choose Add-to-cart template




It will display a preview popup, and you need to click the Select template button to continue.




Step 2: Design Add-to-cart popup


Customize content for Add-to-cart popup. To edit the popup, you can click on each element on the popup, then edit at the Components section on the left.




2.1 General




  • Font family: Select a font to display for the popup
  • Text Align: Select the display type of popup content: left, right or center align
  • Background color: Select a color for the background of the popup


2.2 Heading


Here customize the content displayed for the popup's heading




  • Content: Enter the text displayed for the heading
  • Color: Select a color for the heading
  • Font size: Customize the font size of the heading
  • Font weight: Customize the density of the heading
  • Letter Spacing: Customize the spacing between letters
  • Line Height: Customize the spacing between lines


2.3 Body text


Here customize the display content for the popup's body text




  • Content: Enter display content for body text
  • Color: Select a color for the body text
  • Font size: Customize font size for body text
  • Font weight: Customize the weight of the text
  • Letter Spacing: Customize the spacing of letters
  • Line Height: Customize the spacing between lines


2.4 Form




Here you can customize the fields displayed on the popup by ticking the field you want to add




  • First name: Enter the text displayed in the first name placeholder




  • Last name: Enter the text displayed in the last name placeholder




  • Phone number: Enter the content displayed in the phone number placeholder




  • Email: Enter the text to display in the email placeholder




  • Button




  • Button content: Enter the content to display on the button
  • Color: Select color for button text
  • Background color: Select a color for the button's background


  • Close button



Choose the color for the close button


Step 3: Trigger of Add-to-cart popup



This is the step to choose how a campaign should be displayed:


3.1 When to display the popup


  • Add to cart default trigger: Popup will display when customer add items to the cart (you cannot change this trigger)
  • Show again after: Select the time to show the popup again. When the popup is turned off without entering information, after a customized period at Show again after, the popup will display again




3.2 Where to show




Select the page to display the campaign


  • All pages: Popup displayed on all pages
  • Specific pages: popups are only visible on pages that satisfy the added condition.
    Enter the URL and select conditions for those pages. Click Add to add the condition.


Step 4: Settings




  • Email validation: If checked, Use email validation for my campaign will allow only existing emails to submit popup. This to avoid spam emails.
  • Tags: Add a tag to the contacts obtained by the popup
  • Click Save & Next to continue


Step 5: Ready



  • Campaign Name: Enter a name for the campaign
  • Continue clicking Save will display a popup for you to choose the status of the popup.
  • Keep as draft: Campaign will be saved but not displayed in the store
  • Go live: Allows popups to be displayed right on the store




How to edit Add-to-cart popup campaign


To edit the campaign you created, you need to click on the campaign you want to edit. Then it will open this page:



  • Report: Here are statistics about the campaign
  • Impression: The number of frontend popup impressions
  • Conversion: Number of emails collected from the popup
  • Conversion rate: Conversion rate compared to impressions
  • Campaign status: Enable / disable campaign
  • Click on the preview popup or Design button to be able to edit the contents of the popup
  • Click Edit trigger if you want to modify the popup trigger
  • Click Edit settings to edit the email validation and tag of the popup

Updated on: 18/08/2021

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