In AVADA, we provide users with the ability to create a multi-channel experience to the customers. However, each channel has its own certain restrictions and ways to collect your subscribers' opt-ins. Continue reading this guide to learn more about different statuses for each of your channels.

Before you begin

Depending on how your contacts are imported, they will be labeled as Subscribed, Not Subscribed, or even Unsubscribed. Learn how you can manually unsubscribe a contact.

Understanding contact statuses

Each contact has its own distinctive status. To see the status of a person, head to Audiences and click on any contact you want to check. When you hover your mouse over the contact's channel, you can see the contact's status. Here's a quick explanation of what you may encounter:

Subscribed - a customer has opted in for your email or SMS channel and agrees to receive marketing messages from you. Send them your promotions via the channel that you wish to.

Non-subscribed - your customers' contact information was recorded on your website during the purchase process before abandoning a cart or creating an account, but they never subscribed to your newsletters. You are not permitted to send promotional communications to clients who have not subscribed or given consent to receive emails from you.

Unsubscribed - a customer who used to be your subscribers, but decided to unsubscribe from your marketing messages through that channel. You are not permitted to communicate with them, and doing so may result in the suspension of your account. You can manually unsubscribe a contact as mentioned above.





On another note, you can see another status inside an account's profile:

Suppression reason: If the account somehow ends up as a suppressed account, the reason for their suppression will appear below the channel's statuses. Suppression contacts can be Bounce, Invalid, Complaint, Unsubscribed. Learn more about Suppression list here.

Contact statuses and suitable messages

Each channel defines what statuses your contacts can have. AVADA then determines what types of messages your contacts can receive based on their contact statuses.

While non-promotional (order-related) emails and SMS can be sent to all contacts regardless of subscription status, a welcome email campaign can only be sent to subscribers.

Create a segment of contacts based on statuses

To view all of your subscribed or unsubscribed contact, you have an easy way to do it with the Audiences -> Segments tab. Simply create a new segment, and choose the filter as Email Statuses is unsubscribed, Email Statuses is subscribed, or Email Statuses is not subscribed. You can use the same filtering functionality for the SMS channel.

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