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Guide to AVADA Variable Syntax

In this guide, learn how to use AVADA variable syntax to personalize your marketing messages and provide a customized experience for your subscribers.

You can includes a number of syntax variables to customize the subject lines and content of your messages. Personalization variables, which allow you to dynamically insert information about your recipients, are the most widely used variables. For instance, their name, email address, or any other custom information you've saved about them.

Here is a list of AVADA variables and what you can do with them.

Personalization variables

We focus on making a personalized experience for emails, so you can insert many variable to make messages more relevant to each recipient. When you save a subscriber's data, you can pull them into your messages through these variable syntaxes

{{customer_email}}: Email address (
{{customer_name}}: Full name (John Doe)
{{customer_firstname}}: First name (John)
{{customer_lastname}}: Last name (Doe)

You can add these variables into both campaigns and automation workflow emails, AVADA will automatically pull in data from your Audiences.

Store variables

The store variables let you add unique information that only your store can have. These data will be pulled from your account's settings.

{{shop_name}}: Your store's name
{{shop_address}}: Your store's address
{{shop_website}}: Your store's website
{{line_items}}: The distinct line item for each product variant in the cart
{{signature}}: Your store's signature

Many times you would want your recipients to click on a link and get more information since an email can't convey all. In these occasions, link variables will be helpful to provide clickable links that take your subscribers to certain websites or perform actions.

{{view_on_browser}}: A link to view the email in the recipient's browser.
{{recover_cart_link}}: A link that takes recipients to their cart, often used for cart recovery email.
{{order_status_link}}: A link for buyers to view their status on the order (such as Received, Shipping, or Completed).

Unsubscribe variables

Un-subscription is an essential part of any email marketing campaign. With these variables, your subscribers always have the option to unsubscribe if they wish not to receive emails from you any more. Farther than that, email service providers would prevent your emails from entering one's inbox if they lack unsubscribe options.

{{unsubscribe_link}}: A link that when a recipient clicks on, they are taken to a page to confirm the un-subscription. You can view the unsubscribers in the Suppression List.
{{unsubscribe_block}}: A block or a button for unsubscribe that acts the same way as the unsubscribe link.
{{unsubscribe}}: A variable to have unsubscribe feature in button or text.

Order variables

When doing transactions with customers, you would want to give them as much information about the order as possible. This not only will show the transparency in your business, but also increase trust among buyers. These variables are personalized as well so each buyer will see their own information.

{{order_total}}: The total worth of the buyer's cart.
{{order_grand_total}}: The final amount of the cart's cost that the customer has to pay (maybe after tax reduction or coupon added, for example).
{{order_number}}: The unique code number of the order.
{{payment_method}}: The payment method that the customers chose to pay for products.
{{tracking_company}}: The company to track the order status, often the shipping company.
{{tracking_url}}: A link for the recipients to access the site that has the order tracking information, often provided by the shipping company.
{{tracking_number}}: The unique code to track the order with the shipping company.
{{pdf_invoice_url}}: A link to view the PDF invoice of the order.
{{pdf_invoice_file_name}}: The file name of the PDF invoice.
{{track_page_url}}: The link of the tracking page.

Please note that all of these variables can also be used in SMS messages and will act the same way.

How to add variables


With email, both automation and campaign, you will find a button for variables inside the editor with any block that has content.

You can also add a variable for a button, but you will need to remember its syntax to write in the variable.


With SMS, find the Plus button in the SMS editor box, click on it.

Then, you will see a popup with all the available variables to add into your SMS.

Updated on: 06/09/2021

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