Articles on: Email Templates

How to optimal Template Width

When designing or editing a new email template in AVADA, you will notice that there are not many element that you can adjust its width. The only notable example is the image element, which you can adjust its width through the Style tab at the right by sliding the width selection.

However, by default, all the element and also the template's width is set to be 600px, as you can see with the image. We don't recommend increasing or decreasing the width of your template since this feature is suitable for a more advanced approach with email marketing. If you want to adjust the width above or below 600px, we recommend that you first do robust testing around how your email will look and perform across different email clients and devices.

So, our recommendation to optimal template width is to keep it by default at 600px, and your emails should be visible well on all devices and email clients.

Understanding the optimal email width

The defined width of your template generates the frame for your email content when you're designing an email. This frame should include any content you add to your template.

Because the typical size of a viewport in all popular desktop email clients was between 500 and 600px in the past, the 600px email width has become an industry standard in email marketing. The viewport on a display screen is the framed area where a receiver will read your email. You may ensure that your receivers won't have to perform a lot of horizontal scrolling to see all of your content by setting the width of your email to 600px for the typical viewport size.

Even though optimizing emails for multiple platforms (such as mobile) becomes increasingly critical, the standard for 600px-wide emails has held around and is still widely used today. AVADA strives to provide our customers with the most up to date technology — so we highly recommend designing your emails with a width of 600px (despite the app you use) so that they look great on desktop clients, and we'll take care of rendering your emails so that they're responsive across all types of screens (such as mobile devices).

Emails that are created to be considerably broader may appear skewed when scaled down on a mobile device unless they are carefully crafted and optimized for this. This is why, unless you have a designer and/or other dedicated resources to optimize your layout across clients/devices, we recommend not going past or below 600px for your template width.

What if you decrease the template width

Since the only notable example to change width is the image element, and you only can decrease its width to be below 600px, this shouldn't hurt your email experience too much. When you decrease the width of the image, our live preview will show how the element looks, and you can decide for yourself if you want to keep that width. For example, below is when I adjusted the width of the product's image.

We will automatically scale down pictures while keeping the aspect ratio, and will otherwise limit the width of all blocks so they don't go over the template's set width. This means that as you add photos to your design or create an element with several columns, you'll notice that all blocks are bound by the email width of your template.

If you're inserting custom code inside template blocks, ensure sure the set width in your template's Style settings is taken into account. All template blocks, even those with custom code that may attempt to create a different, larger width, will be rendered according to the established email width in the Style preferences.

Updated on: 06/09/2021

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