Contacts added to your audience can have different subscription statuses for each channel; however, only subscribers will receive marketing emails. Contacts who provide their information (email, phone number) but do not subscribe to receive your marketing are added to AVADA with the status Not subscribed.

In this article, we'll go over which contacts may be labeled as Not subscribed and what kinds of messages you can send to them.

What and why do you have not subscribed contacts

First and foremost, let's address the question of what non-subscribed contacts are to AVADA.

These are customers that may provide his/her information while declining to receive your marketing. The reason for the existence of not subscribed contacts are due to they making the following actions:

making the purchase;
abandoning one's cart;
making an account in your shop;
being an Import contact from a file.

There aren't many ways to reach out to your customers and prospects if they haven't opted in to your marketing message. As a result, opt-ins should have a special place in your email and SMS marketing strategy.

The situations above represents how you may collect email addresses or phone numbers from customers while they haven't subscribed to you yet. In the Audiences tab, when you hover over the channel of a contact, you can check the status of them. If they are not subscribed, it will display like this.



What can you send to not subscribed contacts

Unlike marketing campaigns, automated emails can be sent at various stages of your customers' journey. AVADA initiates the automation workflow for these messages because they are related to the orders your contacts place or the products they find interesting. Which means your not subscribed contacts can still receive emails and SMSs about transactions and shipping.

If you don't want to send the Abandonment series message to not subscribed contacts, you can add an Exit condition that checks your contact status before sending the email or SMS.

Related: How to Unsubscribe/Resubscribe a contact in AVADA - you can manually change the Not subscribed status of a contact by reading this guide.
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