Articles on: Deliverability

Guide to Dedicated Sending Infrastructure

Setting up a dedicated sending infrastructure so your emails appear to come from your brand rather than the AVADA shared domain when they reach inbox providers (e.g., Gmail, Yahoo, etc.).

You may want a dedicated sending domain for a variety of reasons, including better control over your company's branding and sending reputation. You'll learn more about setting up on with AVADA in this guide.

What is a dedicated sending infrastructure

Because you will now be sending from your own designated domain, the process of setting up a dedicated sending infrastructure increases deliverability in the perspective of inbox providers. As a result, your sender email address (also known as the from address) will be the same as the domain you're sending from. Your emails will no longer appear to be sent from a shared domain as a result of this.

For example, in the picture above, the "via" (AVADA shared domain) won't appear after you set up a dedicated domain.

Why having a sending infrastructure is important

In the email marketing, the infrastructure you use to send emails is crucial. Based on the reputation of your sending infrastructure, inbox providers like Google and Hotmail decide whether to block, filter, or deliver emails.

It's critical to update your DNS records if you wish to use dedicated infrastructure. Inbox providers put in a lot of effort to ensure that mails from you is actually delivered from you. They do this by comparing the DNS records on your website to the records that are automatically linked to your email. As a result, you must update your records to ensure that your emails will be successfully sent.

How to set up a dedicated sending infrastructure in AVADA

The steps that you need to take to set up a sending infrastructure with AVADA are:

Step 1: Go to Email settings

On the Dashboard, click on Settings and select Email to access the settings.

Inside, you will see that you already have steps ready to set up sender, verify domains, and add reply-to email. These are all essentials to setting a dedicated sending infrastructure. We can skip adding a sender's name since this is email addresses from your company.

Related: How to add and verify email sender

Step 2: Add and verify domain

We have a detailed guide on adding and verifying domain, you can watch the video above or read through the link below:

Add your own domain & Verify domain

The result will be your own domain getting verified like this. The domains that we currently support and have guides are Cloud flare, GoDaddy, 1&1, Namecheap, and

You can click on the name of your domain provider to find the guide which will show you how to add a domain and update DNS records for each type of domain.

Step 3: Apply your dedicated sending infrastructure

If your domain is successfully verified, you can start sending emails through your own sending infrastructure. At this stage, the "via" should be not displayed for your email campaigns.

If for some reason the app can't apply the domain, you will see the red marks next to the domain and prompting you to try again. If the problem persists, reach out to our Support Team for assistance.

Step 4: Warm up your sending infrastructure

It's critical to properly warm up a specialized portion of transmitting infrastructure when it's first introduced. When you have a dedicated sending domain or IP address, you're introducing a new element to inbox providers. Each mailbox provider uses a separate algorithm to analyze your sending "fingerprint," which is made up of the following elements:

IP address
Sending domain
Sender email address
Click tracking domain

By default, inbox providers are wary of new sending elements and are more likely to send those emails to the spam bin. If, on the other hand, they observe your sending volume gradually increase while engagement remains high, a strong sending reputation will be formed.

Related: Guide to warming up your sending infrastructure

What to expect

Using dedicated sending infrastructure will not solve your deliverability problems overnight. A dedicated sending infrastructure, on the other hand, is an outright investment that you make as a sender in order to reap the benefits of superior email sending performance.

The reputation of your sending infrastructure will improve as you continue to invest in gaining quality subscribers and deleting unengaged subscribers, and the percentage of your messages that go straight to the inbox will exceed your competition.

Updated on: 30/08/2021

Was this article helpful?

Share your feedback


Thank you!