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Deliverability
Improve your sending results with best practices
How to configure Email Settings
Before you can send out any campaign in AVADA, you need to have a verified sender. You have three ways to add a sender: Add your custom sender under AVADA domain to send your emails Add your domain and use a sender belong to your domain Send email via custom SMTP In this guide, we will walk you through three step in Email setting. From the App Dashboard, go to Settings > Email
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How to configure Amazon AWS SES SMTP?
In this article, you will be guided on how to configure Amazon SES SMTP to send email from our app through Amazon SES service. Step 1: Register AWS account/Login to your current account Firstly, if you do not have an AWS SES account, please register an account on this page. Fill in required information and your credit card information to verify your account. (No charge) Step 2: Verify email a
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What to Do When My Email Lands in Spam?
Overview Spamming is defined as the use of messaging systems to send an unsolicited message (spam). There are many reasons to explain this problem. This guide will show you how to prevent this issue, as well as how to deal with it. Let's get going! Prevention tactics To make sure that none of your emails end up in spam, you should apply the following preventive tactics. 1. Ensure a healthy contact list Sender reputation and email delivery are the sole responsibility of the sende
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How to Reduce Spam Complaint Rates
Overview The word "complaint" often suggests bad practices and unhappy customers, but when it comes to email marketing and your spam complaint rate, it is not as hostile as it sounds. That said, marketers should monitor their spam complaint rates because if they are allowed to slide, it can soon affect your email deliverability. In this article, you will learn more about what spam complaint rates entail and how to minimize them over time. What is a spam complaint rate? Spam complaint
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Guide to List Cleaning
Cleaning out unengaged or inactive profiles from your list improves a variety of aspects of the list's quality. This is critical for ensuring good deliverability. There are two key areas to cleaning up your list: Making a list of unengaged contacts Removing these inactive contacts This article will teach you how to clean your list and have a better deliverability. Why you should clean your list Improve your email provider deliverability scores: Most major email service providers
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How to add Personalization (Variables) in Email/SMS?
In email marketing, personalization targets an email campaign to a specific subscriber. 82% of marketers experienced an increase in email open rates upon using personalization. This information includes their names, birthday, contact details, the last item they bought, and more. In this article, you will know how to add Personalization into your email or SMS template using AVADA. Add Personalization to Email First, when you open up your email editor page, like this:  are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your success include open rate, click rate, conversion rate, and more. In this article, you will learn how to adjust your strategy to improve vital KPIs within AVADA. Owned revenue Owned revenue consists of any revenue attributed to the owned channels (i.e., email, SMS, forms) sent through AVAD
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Guide to Dedicated Sending Infrastructure
Setting up a dedicated sending infrastructure so your emails appear to come from your brand rather than the AVADA shared domain when they reach inbox providers (e.g., Gmail, Yahoo, etc.). You may want a dedicated sending domain for a variety of reasons, including better control over your company's branding and sending reputation. You'll learn more about setting up on with AVADA in this guide. What is a dedicated sending infrastructure Because you will now be sending from your own designat
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How Can I Change My Sender Name and Email?
To change your sender name, please go to Settings > Sending settings At Step 1: Email settings You can change the sender name directly here: You can also add and verify another sender. Or change the default sender. New default sender will be implemented to email content you create later. For previous emails, please open each email and change sender at From address:  is a widely recognized email protocol, which helps people and businesses protect their email addresses and domains from being misused by third parties. It helps identify that an email you send comes from the real you. This method of email authentication protects both senders and recipients from activities like spamming, phishing, and spoofing. In this guide, you will learn more about DMARC and how to make your em
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What is a Spam Trap and How to Remove it?
Overview Spam traps (also called honeypots) are often used by anti-spam organizations and Internet Service Providers (ISPs) to identify spam emails and catch spammers. But if you are not a spammer, why should you care? Unfortunately, even good senders can end up with a spam trap in their contact list. Therefore, it is vital to know what spam traps are and how to remove them. What is a spam trap? A spam trap is an email address used by anti-spam organizations, ISPs, and other groups to
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How to Strengthen Your Sender Reputation
If you're having deliverability issues, the next step is to figure out if they're caused by sender reputation issues that are under your control. This guide will teach you how to improve your sender reputation using recommended practices. If you're a new sender, it's critical to get a solid reputation right away. As a result, you'll be able to gradually transmit to a larger audience while still keeping a positive reputation and great open rates. If, on the other side, you've tarnished your send
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How to Increase Campaign Open Rates
Overview Open rates let you measure customer engagement and monitor your deliverability and performance. In this guide, you will learn best practices around improving low campaign open rates so that you can grow as a brand without harming your sender reputation. Let's explore! What is a campaign open rate? Your campaign open rate measures how often recipients open your campaigns. The formula for campaign open rate is as follows: Campaign open rate = The number of individuals openi
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How to Increase Workflow Open Rates
Overview Open rates measure customer engagement and monitor your performance and deliverability. That said, open rates will vary between workflows and campaigns, due to the fundamental differences between campaigns (one-time sends) and workflows (automated sends triggered by customer actions). In this guide, you will learn best practices around improving open rates for workflows to help your business grow. Please note that this guide specifically focuses on workflow emails only, as open rat
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How to Increase Email Conversion Rates
Overview At this point, email seems like one of the oldest marketing tactics in the book, but it is still an excellent and effective way to engage with prospects while also building relationships with existing customers. Regardless of what industry you are in and your product or service, we are all trying to get the same results from our emails - conversions. With that in mind, there are several best practices that can be adopted across any industry to help improve your email strategy to bo
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