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Improve your sending results with best practices
How to configure Email Settings
Before you can send out any campaign in AVADA, you need to have a verified sender. You have three ways to add a sender: Add your custom sender under AVADA domain to send your emails Add your domain and use a sender belong to your domain Send email via custom SMTP In this guide, we will walk you through three step in Email setting. From the App Dashboard, go to Settings > Email
How to configure Amazon AWS SES SMTP?
In this article, you will be guided on how to configure Amazon SES SMTP to send email from our app through Amazon SES service. Step 1: Register AWS account/Login to your current account Firstly, if you do not have an AWS SES account, please register an account on this page. Fill in required information and your credit card information to verify your account. (No charge) Step 2: Verify email a
What to Do When My Email Goes to Spam?
Overview "Why does my email go to spam?" Why indeed? If you've ever asked yourself this question and managed to find solutions, you're not alone. Spamming is defined as the use of messaging systems to send an unsolicited message (spam). As it happens, why your emails end up in the spam folder is a tricky question, because there are many reasons at play. This guide explains how you can prevent spamming from happening, as well as how to deal with emails landing in spam. Let's get going!
How to add Personalization (Variables) in Email/SMS?
In email marketing, personalization targets an email campaign to a specific subscriber. 82% of marketers experienced an increase in email open rates upon using personalization. This information includes their names, birthday, contact details, the last item they bought, and more. In this article, you will know how to add Personalization into your email or SMS template using AVADA. Add Personalization to Email First, when you open up your email editor page, like this: !(https://storage.c
How to Warm up your Sending
Warming up your sending infrastructure is critical whenever you make changes to your DNS records, such as after setting up a dedicated sending domain or switching to a new email service provider. This teaches inbox providers that you are a "good" sender and improves your sender reputation. The fundamental procedure is as follows: Step 1. Start using high engagement email workflows Three types of flows that typically receive a lot of attention are: Abandoned cart workflow Welcome emai
Guide to List Cleaning
Cleaning out unengaged or inactive profiles from your list improves a variety of aspects of the list's quality. This is critical for ensuring good deliverability. There are two key areas to cleaning up your list: Making a list of unengaged contacts Removing these inactive contacts This article will teach you how to clean your list and have a better deliverability. Why you should clean your list Improve your email provider deliverability scores: Most major email service providers
How Can I Change My Sender Name and Email?
To change your sender name, please go to Settings > Sending settings At Step 1: Email settings You can change the sender name directly here: You can also add and verify another sender. Or change the default sender. New default sender will be implemented to email content you create later. For previous emails, please open each email and change sender at From address: !(https://storage.crisp.chat/
Third-party Deliverability monitoring Tools
It's critical to keep track on your email performance throughout AVADA Marketing Automation in order to enhance and maintain good deliverability. Monitoring your campaign and workflow's open, click, bounce, and spam rates is the best approach to do it. Visit our post on How to Monitor Deliverability Performance for additional details on how to do so. However, there are a number of third-party solutions that can assist you in keeping track of your sender reputation and deliverability. Here are
Here are all the terms and words that you need to understand about deliverability when using AVADA Marketing Automation. A A record: The term "a record" refers to a set of address records. They represent the IP address associated with a domain name's web pages. This is relevant to the local domain for ESPs. The local domain is used to create the links that appear in the emails that are sent. Your email software does not have any records set up. This is done instead through the DNS setti
How to Increase Campaign Open Rates
Overview Open rates let you measure customer engagement and monitor your deliverability and performance. In this guide, you will learn best practices around improving low campaign open rates so that you can grow as a brand without harming your sender reputation. Let's explore! What is a campaign open rate? Your campaign open rate measures how often recipients open your campaigns. The formula for campaign open rate is as follows: Campaign open rate = The number of individuals openi
How to Reduce Spam Complaint Rates
Overview The word "complaint" often suggests bad practices and unhappy customers, but when it comes to email marketing and your spam complaint rate, it is not as hostile as it sounds. That said, marketers should monitor their spam complaint rates because if they are allowed to slide, it can soon affect your email deliverability. In this article, you will learn more about what spam complaint rates entail and how to minimize them over time. What is a spam complaint rate? Spam complaint
How to Increase Email Click Rates
Overview Email click rates allow you to measure engagement and grant you insight into how often recipients click the links you send. There are many reasons why email click rates may decline over time as you send workflows and campaigns. In this article, you will learn what an email click rate is and how to boost your email click rates. What is an email click rate? Email click rate is the percentage of people that clicked a link in your email out of the people that received your email
Guide to Dedicated Sending Infrastructure
Setting up a dedicated sending infrastructure so your emails appear to come from your brand rather than the AVADA shared domain when they reach inbox providers (e.g., Gmail, Yahoo, etc.). You may want a dedicated sending domain for a variety of reasons, including better control over your company's branding and sending reputation. You'll learn more about setting up on with AVADA in this guide. What is a dedicated sending infrastructure Because you will now be sending from your own designat
How to Decrease Email Unsubscribe Rates
Overview Email marketing comes with a grain of unpredictability. Even when you do everything correctly, write the best email copy possible, and provide valuable content, people still might unsubscribe. Why? We could say "Who knows!" and just end the article here. However, the truth is there are reasons you may have overlooked, and to lower your unsubscribe rate, you should identify and solve them. In this guide, you will learn more about what email unsubscribe rates entail and how to decre
How to Decrease Bounce Rates
Overview You put your heart and soul into creating the perfect email. Imagine the horror when you hit the send button only to find that a large chunk of your audience didn't receive your email. It is really a lose-lose situation for everyone. Unfortunately, bounced emails are a common part of email marketing. A high bounce rate can negatively affect your deliverability performance, and thus, your sender reputation. It's essential to monitor this metric and take action when you notice a rise
What is a Spam Trap and How to Remove it?
Overview Spam traps (also called honeypots) are often used by anti-spam organizations and Internet Service Providers (ISPs) to identify spam emails and catch spammers. But if you are not a spammer, why should you care? Unfortunately, even good senders can end up with a spam trap in their contact list. Therefore, it is vital to know what spam traps are and how to remove them. What is a spam trap? A spam trap is an email address used by anti-spam organizations, ISPs, and other groups to
How to Increase Workflow Open Rates
Overview Open rates measure customer engagement and monitor your performance and deliverability. That said, open rates will vary between workflows and campaigns, due to the fundamental differences between campaigns (one-time sends) and workflows (automated sends triggered by customer actions). In this guide, you will learn best practices around improving open rates for workflows to help your business grow. Please note that this guide specifically focuses on workflow emails only, as open rat
Overview DMARC (Domain-based Message Authentication, Reporting & Conformance) is a widely recognized email protocol, which helps people and businesses protect their email addresses and domains from being misused by third parties. It helps identify that an email you send comes from the real you. This method of email authentication protects both senders and recipients from activities like spamming, phishing, and spoofing. In this guide, you will learn more about DMARC and how to make your em
About Bounced Emails in AVADA
Overview An email bounce occurs when an email is either not successfully delivered or is rejected by the recipient's email provider. If your account has a high number of bounces, this can have a negative impact on your deliverability rate. In this guide, you will learn about bounced emails, especially in AVADA. Types of bounced emails There are two common types of bounces, including hard bounces and soft bounces. Hard bounces A hard bounce occurs when an email cannot be delivere
How to Troubleshoot Decreasing KPIs
Overview KPIs (Key Performance Indicators) are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your success include open rate, click rate, conversion rate, and more. In this article, you will learn how to adjust your strategy to improve vital KPIs within AVADA. Owned revenue Owned revenue consists of any revenue attributed to the owned channels (i.e., email, SMS, forms) sent through AVAD
How to Increase Email Conversion Rates
Overview At this point, email seems like one of the oldest marketing tactics in the book, but it is still an excellent and effective way to engage with prospects while also building relationships with existing customers. Regardless of what industry you are in and your product or service, we are all trying to get the same results from our emails - conversions. With that in mind, there are several best practices that can be adopted across any industry to help improve your email strategy to bo
How to Strengthen Your Sender Reputation
If you're having deliverability issues, the next step is to figure out if they're caused by sender reputation issues that are under your control. This guide will teach you how to improve your sender reputation using recommended practices. If you're a new sender, it's critical to get a solid reputation right away. As a result, you'll be able to gradually transmit to a larger audience while still keeping a positive reputation and great open rates. If, on the other side, you've tarnished your send
How to Market to Contacts You Shouldn't Email
Overview AVADA's integration with your website and E-commerce platform means that you will have a vast amount of data at your disposal, especially for building segments and workflows. AVADA pulls in information about subscribers, customers, and even web browsers. This also means you may have a number of contacts who have not opted in for your email marketing. Emailing contacts who haven't opted in can cause your emails to be marked as spam and negatively affect your deliverability. It is es