Articles on: Deliverability

Third-party Deliverability monitoring Tools

It's critical to keep track on your email performance throughout AVADA Marketing Automation in order to enhance and maintain good deliverability. Monitoring your campaign and workflow's open, click, bounce, and spam rates is the best approach to do it.

Visit our post on How to Monitor Deliverability Performance for additional details on how to do so.

However, there are a number of third-party solutions that can assist you in keeping track of your sender reputation and deliverability. Here are some of them that we recommend:

Everest: Everest is a tool from Validity that provides information on deliverability, list validation, design, DMARC administration, and analytics, among other things.

Kickbox: A list verification tool that interfaces with AVADA and is MA3WWG approved. When using their tool, they guarantee that 99 percent of emails will reach the inbox.

Gmass: Gmass is a a free email deliverability tester that lets you send a campaign to 20 email addresses and watch where the campaign land on various boxes, whether spam, primary, or promotion.

Postmaster at For individuals that send to users, Postmaster provides advice and recommended practices for troubleshooting. The main goal is to improve your email deliverability and sender reputation.

Postmaster: Gmail's Postmaster Tools is an official Google sender reputation platform that's useful if you're sending to a lot of Gmail users. Postmaster Tools helps you align your emails with Gmail's best practices, track whether they're sent securely, and keep track of how many are delivered successfully or flagged as spam.

Email on Acid: Email on Acid is a program that specializes in email testing. They enable email previewing on a big scale, campaign pre-checking, spam testing, and more.

Smart Network Data Services: Smart Network Data Services is only available to those that have their own IP address. It's the official Outlook sender reputation platform, and it keeps track of your deliverability using Outlook 365 email best practices.

That said, you should first explore the power of AVADA Marketing Automation's data before going for a third-party deliverability monitoring tool. With our free plan, you can reduce the cost for software and choose to scale only when your needs expand.

Updated on: 02/08/2021

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