Articles on: Automation

How to create Abandoned Cart Workflow

In this article, you will be guided on how to create an Abandoned Cart Workflow in AVADA. Let's get started!

How does Abandoned Cart workflow work?

When your visitors add items to cart and do not go to checkout page, the workflow can trigger them if they conduct one of the following actions:

- Login to account on your store

- Subscribe via an AVADA form

- Subscriber Newsletter in default form of your store's theme

- Click to an email from AVADA after the customer receives the email

In order to track all of those cases, you need to first turn on Store Tracking function in AVADA. See guide here.

How to create the Abandoned Cart workflow?

You can view our video guide below or follow the text guide under the video:

Step 1. Select workflow event and preset

Go to Automation > New workflow

It will open the section to select event and preset:

- Select event: Abandoned Cart
- Select preset (prebuilt workflow), it will show preview of the select workflow

- Click Next to edit this workflow

Step 2. Edit workflow

For pre-built workflow, you can add items from the left side to the flow. For example, I add Wait time and Certain time

Please see detailed guide for the following components:

- Edit email
- Wait time/Certain Time
- Yes/No Split
- Multiple Splits
- A/B testing
- Exit
- Update contact atributes

You can edit each component inside your workflow. For example, when I click to the email > it shows the right column to edit email

Step 3. Ready

After building your workflow, click Next and enter the general information to go live the workflow

- Name: Enter the campaign name. Only after you enter the campaign name, the Finish button is clickable.
- Description: Enter the campaign description.
- Tag:

Click the icon and create tags for it to manage different campaigns easily.

Click to Manage tags to choose/add/delete a tag.

After filling in all information, click Finish and select campaign status: Keep draft or Go live.


Updated on: 09/11/2021

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